Novartis - Allergic Asthma
Solution
We developed a flexible, visually engaging, interactive education tool delivered as an Augmented Reality App.
The app provides doctors with a valuable learning and communication tool to visually explain the physiology of allergic asthma to their patients. With 3d models of the lungs zooming right down to the cellular level, doctors and patients can see the mode of action (MoA) of the treatment and discuss how it works to prevent the onset of allergic asthma
To gain doctor interest quickly during an initial 2-minute interaction we designed a medical story to work in chapters which can be accessed in any order via a simple, graphic timeline during the conversation
The app is also being used as a ready to use training tool to educate Novartis pharmaceuticals teams on the allergic asthma medical story to deepen their understanding and build their confidence for their discussions with doctors.
Challenge
Educate time-pressured doctors with an engaging learning experience that builds a greater understanding of the benefits of early-phase intervention for allergic asthma
Our solution needed to address a few challenges
1. Access
Novartis medial liaison specialists (MSLs) were finding it increasingly difficult to gain access to time-pressured doctors.
2.Quick & Compelling Medical Story
When they did gain access they needed to provide compelling new information quickly about treatment doctors feel they already understand as the medication has been on the market for some time.
3 Learning Experience
MSLs needed to build their confidence to engage doctors in deeper conversations about the benefits of early-phase intervention of allergic asthma
Early Feedback
The asthma AR App has been received well by the team and customers....it has helped the team raise interest with customers (doctors) and create opportunities to have more in-depth discussions. We are seeing that the messages are being delivered more frequently since the App than in the past.
Quite a few of our customer's ave also expressed interest in using it with their medical students or with their nurses/others as appropriate to explain the physiology of allergic asthma
Ratnaji Rao Nagulapti - National Sales Manager
Impact
Providing doctors with a high end easy to use and engaging interactive learning tool that enhances their communication with their patients, has helped Novartis teams gain access to doctors and to have more informed conversations about allergic asthma and the benefits of the treatment
With this app, Novartis now have a communication channel to doctors all around the world, that can be updated remotely with new or additional information at any time with no effort required by busy doctors